01
Recognition & Rewards
Turning a complex HR program into a clear setup for admins and a lightweight ritual for employees.
- 0→1 product
- Interaction design
- AI experience
Turning complexity into clarity.
Product design leader connecting customer insight, business strategy, and teams that know how to move.
13+years designing products
4+years leading teams
SaaS · AI · Commerceareas of focus
Selected work
01—03
02
AI Order Cloud
Moving AI beyond a bolt-on chatbot to improve real merchandising and fulfillment work.
- AI product strategy
- Enterprise UX
- Team leadership
03
Product Page Architecture
Reducing decision overload in a high-consideration purchase—and increasing upgrades by 61%.
- Commerce UX
- Experimentation
- Research
How I lead
Beyond the pixels
Teams don't thrive unless trust and mutual respect underpin the work.
I’m not always right
Disagreement is an opportunity to listen, test our assumptions against customer evidence, and reach a stronger answer together.
Kind + direct
Clear, direct communication keeps cross-functional teams working toward the same goal—and helps me understand what my team needs to succeed.
I trust my team
I give capable people clear direction, real ownership, and room to do their best work without micromanagement.
About
The short version
Curious by nature. Practical by choice.
I’m a product designer with more than 15 years of experience, including over four years leading high-performing design teams.
My approach is pragmatic: understand the human problem, connect it to a meaningful business outcome, and give teams enough clarity to make strong decisions. Away from work, I’m usually spending time with my family and dogs, taking photos, or building something.