01
Recognition & Rewards
Turning a complex HR program into a clear setup for admins and a lightweight ritual for employees.
- 0→1 product
- Interaction design
- Proactive AI
Turning complexity into clarity.
Product design leader connecting customer data with business strategy for actionable insights that solve real customer problems.
15+years designing products
4+years leading teams
SaaS / AI / Commerce
Selected work
01—03
02
AI Order Cloud
Moving AI beyond a bolt-on chatbot to improve real merchandising and fulfillment work.
- AI product strategy
- Enterprise UX
- Team leadership
03
Product Page Architecture
Reducing decision overload in a high-consideration purchase—and increasing upgrades by 61%.
- Commerce UX
- Experimentation
- Research
PERSONAL AI BUILDS
01—02
01
Signal: Personal Job Finder
If you've ever done a manual job search, you know its a mess out there. Signal pulls from public job feeds and employer sites, verifies and de-dupes the listings, then scores them for fit and confidence against my custom preferences. I can triage opportunities and track applications without losing the original listing.
- React
- Cloudflare Workers
- Cloudflare D1
02
Icon Finder
I kept wasting time looking for the right icon. Icon Finder brings five libraries into one searchable catalog, connects everyday concepts to icon names, and ranks the results by relevance. Variants stay grouped, and the detail panel gives me the exact React import or, Unicode value (when available).
- React
- TypeScript
- Vite
How I lead
Beyond the pixels
Teams don't thrive unless trust underpins the work.
I’m not always right
Disagreement is an opportunity to listen, test our assumptions against customer evidence, and reach a stronger answer together.
Kind + direct
Clear, direct communication keeps cross-functional teams working toward the same goal—and helps me understand what my team needs to succeed.
I trust my team
I give capable people clear direction, real ownership, and room to do their best work without micromanagement.
About
The short version
Curious by nature.
I’m a product designer with more than 15 years of experience, including nearly 5 years leading high-performing design teams.
I have a pragmatic approach to design—focus on human-centered design principles and results that drive business outcomes. Outside of work, I’m usually spending time with my family and our dogs. I love the desert, photography, and tinkering with 3D modeling/ printing. More than anything, I like building things. I’ve been fascinated by how things work for as long as I can remember, and that curiosity is what lead me to this career.