01
Recognition & Rewards
Turning a complex HR program into a clear setup for admins and a lightweight ritual for employees.
- 0→1 product
- Interaction design
- Proactive AI
Turning complexity into clarity.
Product design leader connecting customer insight, business strategy, and teams that know how to move.
15+years designing products
4+years leading teams
SaaS / AI / Commerce
Selected work
01—03
02
AI Order Cloud
Moving AI beyond a bolt-on chatbot to improve real merchandising and fulfillment work.
- AI product strategy
- Enterprise UX
- Team leadership
03
Product Page Architecture
Reducing decision overload in a high-consideration purchase—and increasing upgrades by 61%.
- Commerce UX
- Experimentation
- Research
How I lead
Beyond the pixels
Teams don't thrive unless trust and respect underpin the work.
I’m not always right
Disagreement is an opportunity to listen, test our assumptions against customer evidence, and reach a stronger answer together.
Kind + direct
Clear, direct communication keeps cross-functional teams working toward the same goal—and helps me understand what my team needs to succeed.
I trust my team
I give capable people clear direction, real ownership, and room to do their best work without micromanagement.
About
The short version
Curious by nature.
I’m a product designer with more than 15 years of experience, including nearly 5 years leading high-performing design teams.
I have a pragmatic approach to design—focus on human-centered design principles and results that drive business outcomes. Outside of work, I’m usually spending time with my family and our dogs. I love the desert, photography, and tinkering with 3D modeling/ printing. More than anything, I like making things. I’ve been fascinated by how things work for as long as I can remember, and few things are more satisfying than repairing something that would otherwise end up in the trash.